Our purpose is to enable you to 
“See the world through the eyes of your consumer”

How is that different from other research firms?

  • Not only are we richly experienced in traditional methods, but we have consistently been among the first to try each new qualitative method – in fact, we have developed some of these methods!
  • Extensive client list of Fortune 500 firms in several product and service categories
  • We are experts in identifying the perfect method for your particular situation
  • Years of successful results (including two Ogilvy Awards)
  • Professional experience in both client and ad agency environments
  • We have partnered with some of the world’s most innovative clients and researchers to develop strategic implications and direction
  • Frequent conference speakers and regularly called on to train others in new technology qualitative methods
  • A passion for understanding how others think and feel!