Introducing our new Next Generation Qualitative Market Research tool, the Focus Group Temperature App!
How many times have you wanted to have a quick read on the temperature and mood of respondents after they have been introduced to a new product
, concept or advertising? Now all you need to do is ask respondents to load our Focus Group Temperature App on to their iPads or iPhones and then have respondents place their finger on the sensor area while hearing your new idea, concept, or advertising.
The App will measure the temperature of the respondents, which lets you visually see their mood. The team observing the group will immediately know whether the mood is more or less positive. It’s as easy as that. The Focus Group Temperature App – the mood ring of 21st Century Qualitative Research! Happy April Fool’s Day!