Together our award-winning company has over 30 years of experience in qualitative research and strategic planning.

In fact, in March of 2000 we were a part of the team to take the Gold Medal Ogilvy Award for “excellent research contributions throughout the development of creative and successful advertising campaigns” for Kraft Singles.

Patrice Wooldridge

With over 20 years of experience in marketing and research, Patrice is the main source of the company’s vision and direction.

She currently moderates more than 100 focus groups or in-depth interviews per year and has a strong background in performance and martial arts, all of which leads to her comfort and skill at working with both clients and respondents.

To read more about Patrice’s credentials, click here.


Photos by Robert Erving Potter II

Wooldridge Associates, Inc. does not discriminate based on race, color, religion, sex, or national origin.

Patrick Wooldridge

Patrick is a ready asset to any team, with over two decades of experience teaching, counseling, and facilitating groups for adults and children, and ten years in market research.

As an accredited Macintosh consultant, Patrick uses his affinity for computers and technology to bring our clients a technological advantage that most market research firms cannot provide.

To read more about Patrick’s credentials, click here.

Cheri Hopkins

Cheri has been coordinating market research projects for over 15 years. Her extensive background in setting up qualitative market research means she is expert at screener writing and all aspects of setting up projects. More ›