Always seeking new ways to freshen up our perspective, in 2016 we moved to the 42nd floor with an office looking at the lake.

Each day is inspiring and helps to create an atmosphere with tons of creativity.


We have had the distinct pleasure of working with over 50 different client firms with a wide base of experience from apparel to food to healthcare and technical issues.

Constantly looking for solutions “outside of the box,” we create new ways of thinking about qualitative research in order to provide our clients with the best possible understanding and the most appropriate solutions to their marketing issues.

The Office Environment

Many of our clients have been curious about our office environment since we are a small business located in a residential neighborhood of Chicago. So we thought we’d give you a look at the atmosphere in which we work.


The office is located 6.5 miles north of the center of downtown Chicago in a neighborhood called Edgewater. We have a large open office that makes it fun and comfortable for meetings. Please feel free to set up a time to come visit!


Chicago’s park runs along the lake for eight miles with jogging and bike trails and great beaches (although you’d probably only want to be in the water in the summer!) In winter, we can cross-country ski at the lakefront