Cheri Hopkins

cheri

Cheri’s thorough knowledge of screener development and recruiting techniques insures that we have the right respondents for every job. In past employment she helped to create a call center for the marketing department of a multi-million dollar industrial firm, thus making her even more aware of the issues that come up during recruiting.

  • Can anticipate what will be needed for a study to be successful and will make sure everything is included in the project proposal.
  • Understands all aspects of recruiting and writes screeners, which both meet the objectives and are easy for recruiting to work with.
  • Makes sure that all aspects of the study have been handled – from the focus group room set up, to client food and any special needs.
  • Consistently looks for new ways to more efficiently, and cost-effectively, conduct studies.
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Moment of Rich Engagement

M.O.R.E.™ marries agile mobile research, video logs that capture the moment of use, and geotracking with powerful video software to quickly produce impactful highlight reels.

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