Cheri Hopkins


Cheri’s thorough knowledge of screener development and recruiting techniques insures that we have the right respondents for every job. In past employment she helped to create a call center for the marketing department of a multi-million dollar industrial firm, thus making her even more aware of the issues that come up during recruiting.

  • Can anticipate what will be needed for a study to be successful and will make sure everything is included in the project proposal.
  • Understands all aspects of recruiting and writes screeners, which both meet the objectives and are easy for recruiting to work with.
  • Makes sure that all aspects of the study have been handled – from the focus group room set up, to client food and any special needs.
  • Consistently looks for new ways to more efficiently, and cost-effectively, conduct studies.